by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. It lumbers into your business, ugly and mishapen, takes your content strategy and crushes it into an amorphous, useless mess. Enter the Frankenavatar. This deadly bastard is what I call situations when you have several...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. In 1991, a researcher put a bunch of people into pairs and gave one person in each pair a piece of paper with the title of a very well known song on it — things like The Star Spangled Banner and Twinkle, Twinkle,...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. Dig if you will, the picture: It’s 10-ish years ago. Kanye was gonna let Taylor finish at the MTV awards. Harem pants were making their brief resurgence. Shimmery vampires were driving teenyboppers and soccer moms alike...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. There is sooooooo much written about how to get people’s attention online — from hacks and buzzwords to algorithms and popups and lions and tigers and bears, oh my! But what if you could somehow get somebody’s attention in...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. Of all the online entrepreneur-y buzzwords, I find myself the most conflicted about “authentic”. It’s seen as one of the pillars of the community — we’re not like those corporate sell outs, we’re authentic. Our lives are...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. There’s nothing quite as dispiriting as taking the time to set up an email campaign, getting the little high five from the Mailchimp monkey, then getting … absolutely nothing in return. And yet, it’s...
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