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Anatomy of a Bad Ad Campaign

The first time I saw it, I skimmed past it, because it's an ad, and that's what we do. ​ But then it kept popping back up in my Instagram, so it caught my eye. ​ ​   If you, like me, are guffawing at the amount, you're not alone. The internet had a lot to say...

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You Are Not a Metaphor

Prefer to listen? Click here. People who only know me by my city face often find it surprising when they learn that I listen to a lot of country music. ​ No, not the "truck go vroom, gun go boom, I am a Christian White Nationalist" flavor -- the truly outlaw stuff....

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No, The Apocalypse Is Not Upon Us

Prefer to listen instead? Click here. The internet's over. Let's all go home.    "Or, no, wait, things are actually great, and you're making your best month yet!"   "Or, no no, we're seeing the effects of AI and it's all going to bounce back any second now."...

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Human is the Only Move Left

This is part 3 of a 3 part series. Click here to read part 1. Click here to read part 2. Want to listen to me read this to you while gazing at you fondly? Click here. So, we've got two trends that are all, at their core, about dehumanization. Work like you're a...

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The Big Lie

Want to listen to me read this to you while gazing at you fondly? Click here. I follow a bunch of online business and marketing people, which has my algorithms thinking that I am in constant and dire need of more business and marketing training, so chances are, if...

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A call to courage

Want to listen to me read this to you? Click here. “We are on the edge of greatness. It's easy to feel that potential, in this moment, as we come to a transition point in a year, starting a whole new decade. But the truth is, we're always there. The difference between...

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Please Don’t Stop. Please Do Pause.

Prefer to hear me read this to you? Listen here. I’ve been running this business for 10 years.   In that time, there’s been a recession. Racist riots. A presidency so hated its start depressed online business for a quarter. And now a global pandemic that has...

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Put the Merit Badges Down

Want to hear me read this to you? Click here. Dig if you will, the picture: It’s 10-ish years ago. Kanye was gonna let Taylor finish at the MTV awards. Harem pants were making their brief resurgence. Shimmery vampires were driving teenyboppers and soccer moms alike...

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The Key to Compelling Writing: Hijacking Elephants

Want to hear me read this to you? Click here. There is sooooooo much written about how to get people’s attention online — from hacks and buzzwords to algorithms and popups and lions and tigers and bears, oh my! But what if you could somehow get somebody’s attention in...

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What is enough?

I’m writing this to you from the back of a taxi. Which is not how I normally like to do things. I henpeck at my phone b/c I am an old person, the autocorrect annoys me relentlessly, and, most importantly, I typically have really good boundaries around my work time and...

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