You Can’t Hack a Relationship

by | Apr 25, 2019 | Audience

So imagine you’re out somewhere, all dolled up in your Sunday-go-to-meeting best, and suddenly, you see them — the person that fits right into your daydreams of riding off into the sunset and “Til death do us part”. You want them — bad. So what do you do? A. You put...

You’re Spam Until You Prove Otherwise

by | Mar 29, 2019 | Audience, Messaging

In one way, you’d think that nothing would be easier than building a following online. After all, the Internet has radically leveled the communication playing field. It’s no longer 1965 with three TV stations, all manned by old white dudes; anybody can post anything...

You Don’t Have a Niche. You Have a Cop Out.

by | Sep 29, 2018 | Audience

If you ever want to find out how fast you can make the smallbiz community clutch their pearls, try announcing that your business doesn’t have a niche. Because everybody knows you have to have a niche, right? It’s one of the first things they teach you in...