Strategy | Bolt from the Blue Copywriting

The Incredibly Weird Way I Learned Content Strategy (And 3 Simple Steps You Should Be Taking With Yours.)

by Rachel Allen | May 18, 2019 | Strategy

Hearing footsteps outside the door, I quickly arrange my body so that my shoulders are caved in and I’m looking down at the floor. I know the key to getting through the next 30 minutes is to look as apologetic as possible. The Headmistress walks into the musty old...

You Don’t Have to Be Loud. You Just Have to Be Heard.

by Rachel Allen | Mar 24, 2019 | Messaging, Strategy

Let me set the scene. You’re at a crowded party, having a good time, when all of the sudden a guy walks in. You can’t not see him — he’s dressed in bright clothes, has a painfully trendy haircut, and you’re pretty sure you can even spot some guyliner. And just in case...

The Greatest Marketing Lesson You’ll Ever Learn from an Asshole in a Bar

by Rachel Allen | Oct 3, 2018 | Strategy

I was in a bar in college when some guy walked up to me and, with an absolutely straight face, introduced himself like so: “Hello. My name is Mohammed. I was suckled at the tits of a princess and I keep tigers as pets.” He then went on to tell me that I would...

Know, Like, Trust, Bullshit. Why You Think You Hate Sales Copy (And What’s Really Going On).

by Rachel Allen | Sep 29, 2018 | Strategy

Fill in the blank: know, like, trust, ______. Buy. It’s buy. But of course you know this, because that process is plastered all over the Internet. So because you love your business and want the best for it, you follow this “common knowledge” process. You come up with...