by Rachel Allen | Jun 8, 2019 | Messaging, Uncategorized
Want to hear me read this to you instead? Click here. When I was little, I wanted nothing so badly in the world than to grow up to be Alan Alda. I idolized his version of Hawkeye Pierce on M*A*S*H, the smartass surgeon who was just so good at what he did that...
by Rachel Allen | Apr 12, 2019 | Execution, Messaging
One of the coolest things about writing copy and content is that we get to work with some seriously interesting people. Right now, we’ve got someone who styles fashion shows, someone who runs arctic expeditions, a naturopath out to change the way we do health, and an...
by Rachel Allen | Mar 29, 2019 | Audience, Messaging
In one way, you’d think that nothing would be easier than building a following online. After all, the Internet has radically leveled the communication playing field. It’s no longer 1965 with three TV stations, all manned by old white dudes; anybody can post anything...
by Rachel Allen | Mar 24, 2019 | Messaging, Strategy
Let me set the scene. You’re at a crowded party, having a good time, when all of the sudden a guy walks in. You can’t not see him — he’s dressed in bright clothes, has a painfully trendy haircut, and you’re pretty sure you can even spot some guyliner. And just in case...
by Rachel Allen | Feb 15, 2019 | Messaging
I’m sitting on the couch with one of my besties when her phone pings. She picks it up and immediately goes, “Oh God. He made me a playlist.” E has this thing where the people she dates tend to imprint on her. But this guy — we’ll call him the Music Man — had gone...
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