by Rachel Allen | Mar 24, 2019 | Messaging, Strategy
Let me set the scene. You’re at a crowded party, having a good time, when all of the sudden a guy walks in. You can’t not see him — he’s dressed in bright clothes, has a painfully trendy haircut, and you’re pretty sure you can even spot some guyliner. And just in case...
by Rachel Allen | Feb 15, 2019 | Messaging
I’m sitting on the couch with one of my besties when her phone pings. She picks it up and immediately goes, “Oh God. He made me a playlist.” E has this thing where the people she dates tend to imprint on her. But this guy — we’ll call him the Music Man — had gone...
by Rachel Allen | Oct 6, 2018 | Smallbiz
Once upon a time, there was a business. It was run by a woman who only started freelancing because she was completely unemployable. She spent a full year alternating between panic attacks and depression, despite the fact that she was apparently living the digital...
by Rachel Allen | Oct 3, 2018 | Strategy
I was in a bar in college when some guy walked up to me and, with an absolutely straight face, introduced himself like so: “Hello. My name is Mohammed. I was suckled at the tits of a princess and I keep tigers as pets.” He then went on to tell me that I would...
by Rachel Allen | Sep 29, 2018 | Execution
There’s nothing quite as dispiriting as taking the time to set up an email campaign, getting the little high five from the Mailchimp monkey, then getting … absolutely nothing in return. And yet, it’s pretty damn common. Some people will tell you that...
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