About You:

You’re doing big work that matters — to you, to your industry, to the world. You’ve been around the business block a time or two (whether that’s running your own organization, or working in a C-level position or equivalent for someone else), and you know the value of experience and expertise.

What you really need is someone who can keep up. You’re smart and dedicated, and you know you could figure this stuff out if you really wanted to. But you’re interested in doing other things, the things you’re best at. You dream of having someone come along and act as your external marketing and messaging brain and just make everything easier.

About Me:

I’m a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. I've written for some of the biggest (and smallest) names in business, and excel at marketing that's equal parts data-driven and human-centered.

I've been making words make money for 17 years with clients in 21+ countries, writing for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. My work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top VC firms, and national-level honors.

I pull beautiful words out of people’s brains with a freakish frequency I honestly can’t explain. I am exceptional at making the marketing trains run on time. I can’t not see the bigger picture of whatever it is I’m working on. I have a special knack for working with high-context industries — legal, finance, engineering, medical, etc. And I absolutely love sinking my teeth into a seemingly unsolvable problem.

Think:

Figuring out how to explain to the internet that a full-service fractional financial department with controller and CFO capabilities aren’t just “really expensive bookkeepers”.
Selling equitable estate planning in a way that makes people actually want to do their wills.
Creating curricula that explores what it really means to live a good life, and creates tangible outcomes for students.

You know. The big stuff.

About Us:

I love partnering with good people doing hard work that matters. Why? Two reasons:

(1) Because words are the technology by which ideas and influence spread. I want to be damn sure I’m using mine in service of things I want to see in the world.

(2) Ultimately, the “make the numbers go up” game is kinda boring. I have no interest in working with people or orgs with that as their only focus.

All my work is equally strategic and tactical, and I especially love the complex projects, like developing gorgeous marketing infrastructure analyses that tell you exactly where and why people are falling off and not buying your thing. Or creating tick-box plans that take the overwhelm out of launching. Or working with you to writing the thing that really matters, whether that’s your book, your podcast, or the legacy-launching article series you’ve always dreamed of.

Bottom line? If it involves the intersection of words and brains, I probably do it.

For a full list of my capabilities, click here.