positioning 101

So we all know how the sales process goes, right?

Know, like, trust, b̶u̶l̶l̶s̶h̶i̶t̶ buy.

But what about what comes before that? What about the step where you figure out how to talk about your thing in a way that makes it easy for people to (1) know what it is and (2) say “TAKE MY DOLLARS I MUST HAVE IT!”

That’s called positioning.

And basically no one talks about it in the internet marketing world. (Despite it being A Thing in advertising for as long as people have been selling things to other people.)

Which is a real bummer, because a failure of positioning is the #1 reason I see people’s sales efforts fail.

So let’s fix it!

Join me for a FREE 90-minute workshop on positioning and up your sales game (and $$$$) forever.

What’s included?

About 30 – 45 mins of teaching, and the rest of the time is workshopping and creating your positioning statement (ooh fancy!) that’ll inform the rest of your marketing and make your sales easier like woah.

You’ll learn everything you need to know about how to THINK about positioning for your products and services — which is way more valuable than me throwing some bullshit positioning template at you — and you’ll get my eye on your work.

If you’re up for it, we’ll live edit that bad boy right on the call.

If you’re phenomenally introverted like me, worry not! You can send your statement to me anytime in the week after the workshop and I’ll edit it via email with you.

Why should you come?

Because this stuff’s important, and I swear to god if I see someone else trying to smoosh people through another so-called client avatar process to fix this problem, I may just scream.

How much does it cost?

Nothing! Show up. Learn some stuff. Play a game or two — 4AM Thought Frogger, anyone? — and enjoy easier marketing and sales for-evah-evah.

Will there be a recording?

But of course! We’re all busy. Sign up and get the recording. Show up and get live feedback. Whatever works for you.