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"I think I'd like some data!" late 2022 me said to myself. So for all of 2023 I tracked 12+ metrics every single week. I wasn't quite sure what I'd find -- but I knew that with the mix of qualitative and quantitative data I had going on, it was going to be good. I...

We had such a good thing going. We went from having less than $10 in the bank living in somebody else’s dorm room to living a full, rich life, running a business that’s grossed 7 figures+, and most importantly, doing work that’s won awards for people’s businesses, put...

Prefer to listen? Click here. I knew I was in trouble when I started googling answers and couldn't find anything. I had found myself getting really old-lady grumpy about seeing AI tools pop up in every single platform I use. Un-removable AI tools. Which I did not...

The first time I saw it, I skimmed past it, because it's an ad, and that's what we do. ​ But then it kept popping back up in my Instagram, so it caught my eye. ​ ​   If you, like me, are guffawing at the amount, you're not alone. The internet had a lot to say...

Prefer to listen? Click here. People who only know me by my city face often find it surprising when they learn that I listen to a lot of country music. ​ No, not the "truck go vroom, gun go boom, I am a Christian White Nationalist" flavor -- the truly outlaw stuff....

Prefer to listen instead? Click here. The internet's over. Let's all go home.    "Or, no, wait, things are actually great, and you're making your best month yet!"   "Or, no no, we're seeing the effects of AI and it's all going to bounce back any second now."...

This is part 3 of a 3 part series. Click here to read part 1. Click here to read part 2. Want to listen to me read this to you while gazing at you fondly? Click here. So, we've got two trends that are all, at their core, about dehumanization. Work like you're a...

Want to hear me read this to you while gazing at you fondly? Click here. This is part 2 of a 3 part series. Read part 1 here. The term "softboy" came across my IG feed earlier this year. (Which probably means it's like, 7 years out of date now because I am old, so by...

Want to listen to me read this to you while gazing at you fondly? Click here. I follow a bunch of online business and marketing people, which has my algorithms thinking that I am in constant and dire need of more business and marketing training, so chances are, if...

Want to listen to me read this to you? Click here. “We are on the edge of greatness. It's easy to feel that potential, in this moment, as we come to a transition point in a year, starting a whole new decade. But the truth is, we're always there. The difference between...

Prefer to hear me read this to you? Listen here. I’ve been running this business for 10 years.   In that time, there’s been a recession. Racist riots. A presidency so hated its start depressed online business for a quarter. And now a global pandemic that has...

Want to hear me read this to you? Click here. 1. "You’re spam until you prove otherwise." Researchers have found that we see most people we encounter as objects, rather than full-on humans. This is one reason people are pre-disposed to tune you out. The fix: to write...

Want to hear me read this to you? Click here. It lumbers into your business, ugly and mishapen, takes your content strategy and crushes it into an amorphous, useless mess. Enter the Frankenavatar. This deadly bastard is what I call situations when you have several...

Want to hear me read this to you? Click here. In 1991, a researcher put a bunch of people into pairs and gave one person in each pair a piece of paper with the title of a very well known song on it -- things like The Star Spangled Banner and Twinkle, Twinkle, Little...

Want to hear me read this to you? Click here. Dig if you will, the picture: It’s 10-ish years ago. Kanye was gonna let Taylor finish at the MTV awards. Harem pants were making their brief resurgence. Shimmery vampires were driving teenyboppers and soccer moms alike...

Want to hear me read this to you? Click here. There is sooooooo much written about how to get people’s attention online — from hacks and buzzwords to algorithms and popups and lions and tigers and bears, oh my! But what if you could somehow get somebody’s attention in...

Want to hear me read this to you? Click here. Of all the online entrepreneur-y buzzwords, I find myself the most conflicted about “authentic”. It’s seen as one of the pillars of the community — we’re not like those corporate sell outs, we’re authentic. Our lives are...

Want to hear me read this to you? Click here. There's nothing quite as dispiriting as taking the time to set up an email campaign, getting the little high five from the Mailchimp monkey, then getting ... absolutely nothing in return. And yet, it's pretty damn common....